What is paper bubble wrap?
An engineered paper cushioning with a raised, bubble-style texture that traps air pockets between layers. It wraps neatly around products, offering surface protection and impact absorption—without plastic films.
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Paper Bubble Wrap
Plastic-free cushioning with a familiar, bubble-like structure. Paper bubble wrap protects surfaces and absorbs impacts while supporting recyclable, paper-first packaging.
Explore complementary ranges: Paper Rolls · Imitation Kraft Rolls · Kraft Paper Sheets · White Paper Sheets · Coloured Tissue Paper. Compare to plastic formats: Small Bubble Wrap · Large Bubble Wrap · Bubble Pouches · Anti-Static Pouches. Finish with Cardboard Boxes, Cardboard Sheets and Packing Tape.
Why choose it
Choose paper bubble when you want curbside-recyclable protection and a natural, brand-friendly look. It’s clean to use at the bench, easy for customers to dispose of, and pairs perfectly with paper outers.
Where it works best
Retail & gifting: cosmetics, candles, ceramics and homeware with a premium unboxing feel. Add coloured tissue for presentation.
eCommerce & subscription: repeatable wraps that pack quickly and look great in postal boxes.
Glass & fragile finishes: layer around edges/corners; add cardboard sheets as stiffeners for flat faces.
Plastic-free sets: combine with paper mailing bags or cardboard boxes for fully paper-based packs.
Benefits & features
Plastic-free cushioning
Paper structure creates protective cells for everyday impact resistance and scuff control.
Neat & brandable look
Warm, natural finish complements eco-led brands and giftable products.
Easy to recycle
Single-material paper simplifies customer disposal and closes the loop.
Paper bubble vs other options
| Option | Best for | Pros | Consider |
|---|---|---|---|
| Paper Bubble Wrap | Plastic-free cushioning | Recyclable, premium look | For heavy impacts, add corner/face stiffeners |
| Small Bubble Wrap | Close-fit surface protection | Highly conformable | Plastic film; consider end-of-life |
| Large Bubble Wrap | Bigger voids, heavier items | High impact absorption | Bulkier finish in box |
| Paper Rolls | Light wrap & void fill | Low cost, recyclable | Less cushioned than bubble structures |
| Bubble Pouches | Fast packing of repeat SKUs | Slip-on speed, tidy | Fixed sizes; plastic film |
| Tissue Paper | Presentation & scratch-free lining | Premium colours, soft finish | Not impact-cushioning alone |
For dense or brittle products, pair with double wall boxes and cardboard sheets to stiffen faces.
Packing tips
Layer by risk: wrap corners/edges first; use extra turns for glass and ceramics.
Minimise void: right-size your box and add crumpled paper rolls where gaps remain.
Face protection: place sheets against screens/artwork to prevent pressure marks.
Combine with
Kraft sheets for interleaving stacked items.
White sheets or tissue for premium presentation.
Packing tape (H-tape pattern) to secure the outer.
Paper Bubble Wrap – FAQs
For many light-to-medium duty applications, yes. For heavy/large items or long transits, add face stiffeners and consider large bubble or a double wall outer.
It’s paper-based and typically accepted with paper/card collections. Keep it clean and remove non-paper tape.
It’s low-lint in normal use. For ultra-clean presentation, line with white sheets or tissue.
Yes—especially with paper mailing bags for a fully paper pack. Ensure a snug fit to limit movement.
Pick kraft sheets/rolls for abrasion/void fill; choose paper bubble when you need extra cushioning without plastic.
Right-size cardboard boxes and seal with packing tape in an H-tape pattern. Add sheets for flat-face protection.